15 May Top 10 Articles of 2022 – #8: Colgate Rolls Out Monomaterial Recyclable Tube
Colgate-Palmolive has been promoting and building up to recyclable toothpaste tube for some time now (read a 2021 Packaging World column on the topic), but it’s finally a commercialized reality. To alert consumers that the tube is now recyclable, Colgate is including on the tube’s front panel a prominent “Recycle Me!” message as well as a stylized image of three tubes in the shape of the well-known “chasing arrows” recycle symbol.
“As the global toothpaste leader with a brand found in more homes than any other, we want to lead in waste reduction and, in particular, making toothpaste tubes a part of the circular economy,” says Dana Medema, Vice President & General Manager, Oral Care for Colgate-Palmolive in North America. “The Recycle Me! Tube is designed to educate and engage consumers and the recycling community, who are both essential to progress.”
ที่มา: https://www.packworld.com/news/sustainability/article/22618428/counting-down-the-top-10-articles-of-2022-8-colgate-rolls-out-monomaterial-recyclable-tube
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